As an entrepreneur, you are constantly thinking about how to gain exposure that produces more revenue for your business. We often talk to bridal vendors who ask us what they can do to get more eyes and ears on their product, and how they can refine and revamp their marketing processes. One of the best ways to increase your company performance and ROI is to advertise in a regional magazine. Here are three reasons why regional publications can help you book more business this year.
1. You’ll reach the right audience.
When you include regional magazine advertising in your business model, you are taking the first step to reaching more consumers and spreading the word about your company. Magazine advertising is a great way to reach your target demographic because they are going straight to the hands of the readers and in turn, your potential customers. Because the magazines are regionally specific, you can choose which area of a community you want to communicate with.
2. The local factor
Although many engaged couples who are reading bridal magazines are looking for wedding inspiration, most often they are also looking for a vendor to book as well. When it comes to bridal publications, people are more likely to choose a local vendor who lives in their area rather than a national brand featured in an article. Magazine advertising allows businesses to get up close and personal with consumers, separating themselves from what they see in the spread. Whether your business has taken out a full-page ad or a linked ad to a related bridal piece, you are already one step ahead of the game by making a print connection with your audience.
3. It’s a conversation starter.
What is better than telling those around you and potential clients you meet that your ad was featured in a regional bridal magazine? Advertising in a regional publication allows you not only to make an audience connection upon the first read but also when you get out into the real world. When you meet with a couple who has seen your advertisement, they are more likely to consider your business when they see you face to face after having seen you in the magazine.