Social Media

To Hashtag Or Not To Hashtag: The Basics of Social Tagging

If you have spent time scrolling on your favorite social media sites, you’ve probably noticed a little symbol popping up in the captions of your friends latest post.  No, that isn’t your mom’s pound sign from the rotary phone you had as a kid, it’s the newly labeled hashtag, a seemingly incredible social networking phenomenon and tool uses to connect the masses online.  Hashtags, or metadata tags, have been in the background of your computer code for years, but have only stepped into the limelight in the last ten years with the release of Facebook, Twitter, and Instagram. These symbols work hard to tag and link conversations happening online, giving the world a modern way to jump on the party line.

In order to step up your social game, we’ve outlined a few of the basics for learning how to use hashtags to boost your brand and increase engagement on your accounts.


Personal Branding

One of the best ways to take advantage of hashtags is to brand your business with a short, clickable, and easy to use phrase that connect people back to your account.  For example, here at The Pink Bride, we tag all of our posts with our organization name as well as a catchy tag like #pinkpro that allows users to look at any posts with that hashtag.  Using a branded hashtag is a surefire way to get more traffic to your site and get people interested in your business.


Categorize Your Posts

Hashtags are a great way to categorize your posts.  For example, if you’re a business who sells bachelorette gifts, you may want to use tags to keep everything organized.  If you post an image of shoes, you might try something with your branded tag, along with the name of the product (i.e. #pinkproshoes).  You want to make sure that these are hashtags that nobody else is using and that is unique to your brand. Categorical tags are also a great way to create a social lookbook if you don’t already have one on your online site.


Give Personality

Who doesn’t love seeing cute and relatable hashtags on social media?  Whether they are funny puns or witty remarks, they will definitely catch the attention of potential consumers and get them coming back for more.  Try showing your personality through hashtags that fit into your target demographic. If your business is something that college-age women would like, try tags that come from their vocabulary like #thestruggleisreal or #bossbabe.  If you know of a local sorority, try using their hashtag as well.

Use Strategy

When deciding on what hashtag to use make sure you make those choices strategically.  There are millions of hashtags out there and you don’t want to be one of the posts drowning in the hashtag ocean.  Hashtags are a great way to be seen by people online, but there is more to it than meets the eye. One of the most important tips we give when it comes to social tagging is to not focus on general keywords.  While using #wedding may seem like a good idea, there are approximately 109.8 million posts with that same tag. Some people will be able to see it with this tag, but it is more than likely your post will never reach the top of the feed.  Try opting for something a bit more personal like #pinkprowedding or even tag something local like #shopnashville for more exposure.

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