When it comes to social media, it is more important now than ever to learn how to use it to its full potential. You could have the best photos and most creative captions in the world, but that is nothing unless you are actively engaged online. Whether it be responding to comments or cultivating a community around your account, learning how to foster real online business relationships is one of the most important concepts to master in the world of social media.
Become Engaged in the Comments Section
When posting a photo to Instagram, don’t assume that it will take care of itself. One of the biggest mistakes you can make is not being active in the comments section. Because people are taking the time to like and comment to your post, you should put in the same amount of effort as well to make them feel like you are interested in what they have to say. It’s important that you are responding back to comments and are part of the conversation on your feed. One of the best ways to foster active engagement on your account is to present a call to action in every post – whether this be directing your followers to a link or to respond to a question. A great way to increase engagement is to ask your followers to tag three of their friends or even simply directing them to double tap in the caption.
Pro Tip: We recommend setting aside 15 minutes each day to go through and respond to comments. This does not mean respond to EVERY SINGLE post, but try to engage with your followers as best as you can.
Make Your Posts Personal
While it’s fun to post witty captions on our photos, it may not be something that resonates every time with the audience. In order to switch it up, we suggest making your posts personal. This doesn’t mean exposing your soul for the whole world to see, but rather relating the post to something in your life. People do want to see those #aesthetic posts, but they also want to see the real you behind the account. Try sharing a little bit of your life with your followers. This will allow you to reach out to your viewers and establish a real human personality behind the account.
Get Creative with Stories
Let’s admit it, Instagram stories are one of the coolest and most fun things to ever happen to social media. Because it has tons of customizable features, It truly offers something that other platforms do not and add for tons of engagement on social media. Stories offer you the chance to show your followers what it’s like behind the scenes, commentary on your latest project, follow along reels and some amazing stickers and giphs to make your look your own. Try switching between photo and video and ask questions and conduct polls to increase engagement.
Going live is one of the best ways to beat the Instagram algorithm and encourage active participation between you and your followers. Challenge yourself to go live at least once a month and let your followers know what you plan on doing. This could include a special Q & A with follower questions, a tutorial, or a behind the scenes look at your workplace or home. This is a great way to know the exact number of people tuning into your stream and will have your followers eagerly anticipating your live video every month.
Create a Facebook Community
Facebook groups are a great way to create a community where your followers and potential customers can have safe space to communicate, learn and cultivate a bond with your brand. These groups will also allow your followers to ask questions and interact with you personally through posts or direct message. Try setting aside some time each day to interact with those in your community and respond to any comments.
Take Relationships Into the Real World
Think of social media like a dating site but for creating friends. Your account is the perfect way to express your personality and what you represent and you should strive to create a relationship of trust with your followers and other people in similar businesses. Some of the best professional relationships come from commenting on posts and chatting with other accounts via a DM message. Although this is a great way to communicate, you don’t want relationships to get lost online. Try reaching out to people via email and letting them know why you love their account and see where it goes from there. You never know – you could be in the beginning of a great business friendship!