Grow Your Business

5 Ways to Elevate Your Business in 2018

It’s officially a new year and if you’re anything like us, you’re busy setting goals and imagining what the coming months will bring.  With the start of a new season comes the beginning of a new chapter in your life and your business. Whether that be booking new clients, scheduling your weekends around bridal shows or cultivating ideas for your next big project, there is no better time than the present to bring your brand to its ultimate potential.

Here are five ways to elevate your business in 2018!

  1. Start an email list.

We all know having an active online presence is absolutely essential to growing a profitable and engaging business.  It connects you to your audience, allows you to share content and drives traffic back to your site. One of our best pieces of advice to increase your profits is to start an email list.  Despite the ever-changing social media landscape, an email is one of the few things that you can make all your own. While Instagram may be changing their algorithm three times a day, your email subscribers and most loyal followers will still get your newsletter and important updates straight to their inbox.  Think of it this way – although we are huge fans of social media, because of the algorithm (which you can read more about how to combat here), only 6% of your target audience is actually seeing your work.  With an email list, you can reach out to your followers personally without the hassle of losing viewers.

If someone is subscribed to your list, that means they are already interested.  Unlike social platforms, people are way more choosy about who gets a sacred spot in their email, so if they’re seeing you it means they’re engaged.   

2. Hire an assistant

We know, we know.  Running a small business is hard enough.  With a limited budget and amount of time to get things done, you may be hesitant to even consider adding on another person to the mix.  However, take some time to consider the benefits of hiring an assistant. We all have those small tasks that we absolutely dread doing, or that simply take up too much time to actually get done.  If you had an assistant, you would be able to hand off some of these tasks to them so you can focus on being the true boss babe that you are. When you give yourself more time to work on your own projects, you will create better work and increase profit.

3. Find your personality

Let’s face it, potential customers are more likely to choose your business when there is personality behind it.  If you want to gain the trust of your audience it is important to establish a real and personal connection with them.  In 2018 people are better at recognizing the true business behind the business.  People don’t want to be bombarded by obvious advertisements, promotions, and sales pitches.  Just selling products doesn’t work anymore. Because we live in a social, connected world, people want to feel connected to your business, they want to see who you are, what you represent and what sets you apart from the rest.

Pro Tip: Try making a list of keywords that define your business.  Once you do that, come up with a personality layout. What makes you who you are?  What do you have to show the world that they can’t live without?

4.  Work more efficiently

One of our resolutions every year is to learn how to work more efficiently.  Between show prepping, writing and scheduling, we often get too caught up in our work to actually take a step back and realize how much we’re actually getting done.  When you’re running your own business, it’s your objective to observe your current work practices and learn from what you have done in the past and discover what you can do better.  Here are a few ways to work more efficiently in the office.

  • Delegate tasks – You can’t do everything yourself and you’ll end up losing productivity when you take on more than what you can accomplish.  If you ask any successful company what they do to navigate tasks better, they will tell you that delegation and a bit of humility are key. When you give others the chance to contribute to projects, you can work on tasks that may be more suited for you and in turn get them done faster.
  • Stop multitasking – A lot of people tell themselves they are good at multitasking when in fact they are not.  Very few people can actually focus on more than two tasks at a time and oftentimes the quality will be very poor in the end.  In a previous post, we talked about Jenna Kutcher’s secret to workplace productivity and how batch working can really change your workflow for the better.
  • Plan your week – One of the smallest and most life-changing things you can do for your business is to plan.  Plan everything. Plan for the week ahead. Plan for the month ahead. Whether it be scheduling meetings or social media posts (like from our favorite social planner Hootsuite), getting in the habit of planning will save you so much time in the long run.

5. Get out more

And finally, the ultimate secret sauce to getting the word out about your business is to simply get out in the community and make yourself known.  Spending too much time in the office? Head down to your local coffee shop and ask to leave a business card or promotional flyer for your company. Attend networking events in your city for local entrepreneurs and make friends with a community of makers who work in multiple different businesses. The Pink Bride hosts several networking events specifically for wedding professionals. Most cities have clubs and organizations for small business creators and have social events throughout the year.  Sign up for everything you can get your hands on and you never know, you may meet someone you could collaborate and work with!

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