Grow Your Business, Pro Tips

5 Strategies to Increase Workplace Productivity During Wedding Week

My Post (1)We all know that wedding season can be one of the most hectic times of the year.  With the craziness of scheduling, preparing, and setting up booths, tables, chairs, and food, we have to say we all deserve a drink and a little pampering afterward. As we all know, working in the wedding industry means little time off and booked weekends.  Most of our days in the office are spent trying to balance typing away on our computers and squeezing in planning meetings with engaged couples, so we totally understand that if we could figure out how to manage our days a little better, we would all get a lot more work done.  

So, in order to help your week run a little smoother, here are five amazing life hacks to increase workplace productivity.

1. Batch Work

One of the best pieces of advice I ever got when it comes to workplace productivity is from the legendary Jenna Kutcher, an award-winning Wisconsin wedding photographer.  When people ask her how she handles work efficiency, she says to incorporate “batch working” into your tools of the trade.  Basically, batch working is taking a batch of time (whether that be a day, a week, or even a month) to focus on a task or one area of business.  Learning how to batch work is a savior when it comes to time management during wedding season, and allows us to stay focused throughout the day. Batch working can also be done during simple tasks throughout the day.  Try batching your projects to times of the day such as the early morning, afternoon or evening.

Pro Tip: There are cool apps that are available for download on your desktop computer, mobile device, and even smartwatch.  My favorite is Focus, an app designed to batch productivity into 25-minute segments.

2. Manage SEO

As a small business it is so important to make sure that when people are searching for wedding vendors, they find you first.  That’s why learning about how to effectively manage your SEO is one of the most important things you can do to gain more business and in turn produce more revenue for your company.  Knowing how to rock your SEO keyword strategy is as simple as putting yourself in the shoes of your bride and groom. Add natural phrases to your website’s metadata. As a general rule, we say try to keep it to 6-8 phrases with each phrase consisting of 1-4 words.  Here are few other great tips for improving your SEO.

  • Create quality content
  • Include links to every brand you reference in an online post
  • Use alt tags – or alternative text descriptions

3.  Update your Social Media and Website

Chances are people don’t remember that wedding from 2012, and you may not either.  Let’s just say we could all use a little cleanup, and your social media and websites are no different.  Keeping your online presence up to date gives your brand more credibility and gets people excited about the work that you do.  Try making a checklist that will keep your brand on track with current trends. Do my pictures reflect what is popular right now?  Am I incorporating images and colors that will get people’s attention? Is this post something people are going to want to share? Do my posts reflect what I am passionate about?

4.  Review Payment Methods

According to a 2016 Real Weddings Study by The Knot, 85% of couples said they prefer to pay vendors via credit card.  Most millennials don’t even have checks and people are carrying money less and less today.  Reviewing your payment methods is beneficial not only to your customers but will also reduce stress on the big day for you.  There are plenty of companies that offer small businesses credit card payment software, one of our favorite’s being Square, a small extension for mobile devices that allows for easy payment processing.  

5.  Connect with other vendors

Because wedding week is so crazy, it is important to connect with other vendors who share in the same field you love.  Having a community vs. competition mindset is one of the tips I give everyone working as entrepreneurs. Working in any industry can get pretty isolating when you are only thinking for yourself.  However, when you learn to accept your competition as a creative community that you can surround yourself with you will begin to see great things happen. By doing this you will find so many opportunities that you may not have known about before, plus in the process, you may find a mentor you may want to learn from and discover resources that you may not have had previously.  When you become a part of a community of like-minded individuals, you will have a network of people to lean on when preparing for weddings.

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