There’s no doubt about it – millennials are the future. According to Pew Research, millennials have overtaken baby boomers as America’s largest generation. With more than 75.4 million of them in the United States, it is more important now than ever to connect with these young couples. Because millennial couples were raised in the age of technology at their fingertips, they have shaped the way the marketplace functions and have changed the way companies attract them as consumers.
WeddingWire Insights reported that 74% of internet users are active on social media and 89% are between the ages of 18-29. Who cares, right? You should! This data shows that your target demographic lives on social media. That’s why it is more important now than ever to not only establish who you are as a brand but also learn how to effectively market yourself to potential customers. Whether you are a die-hard social media fan or a newbie, The Pink Bride is here to simplify the world of social media marketing.
Here are five Instagram marketing strategies guaranteed to improve your profile traffic and content engagement:
1. Clean up your bio
One of the most important tips we give wedding vendors is to establish yourself, who you are and why you matter first. What makes you different from everyone else? When couples find your Instagram profile the first thing they will read is your bio. Instagram bios can be up to 150 characters, so you have a little room to make a big statement. Here are things to remember when writing your bio:
- Explain who you are and what you do
- Simplify, simplify, simplify – One sentence about what makes you important.
- Add your location so they know where you are!
- Include a call to action – link to your website or portfolio
- Emojis are always better than no emojis
2. Post content daily
After you have made sure that your bio is up to date it’s time to create a captivating, fresh and up-to-date Instagram feed that captures the attention of couples online. One of the best ways to stand out from your competitors is to post consistently and visually. Remember – Instagram is a visual platform. People want to see bright, colorful and quality images that will make them want to find out more about your brand.
3. Instagram Stories and Live Video
One of the best ways to keep your followers engaged is to take advantage of Instagram’s stories feature. Although posts to the platform last for the length of time you keep them on your feed, stories only last 24 hours. Because they provide a way for creators to experiment with new ideas and increase authenticity, stories oftentimes lead to more brand loyalty. If an account has been verified by Instagram, they allow for a “swipe up” feature that allows brands to link to an external source. Similarly, with features like Boomerang and Instagram Live, brands can connect with their audience in a more creative, fun and personal way than a standard image would.
Pro Tip: Have fun making your Instagram stories! There are several apps (our fave is Adobe Spark) that allow for seamless content creation straight from your computer or mobile device.
4. Optimize Engagement
Since Instagram recently changed their algorithm, it has become more difficult than ever for even large brands to increase their follower engagement. Although this may seem overwhelming at first, there are several ways to beat the system! One of the most important things you can do as a creator is to schedule posts for when your audience is most active. This can differ slightly for everyone because every account has its own target demographic. However, it is important to know the basics of engagement times, for instance, the peak time of the week to post is Wednesday at 7 pm. In general, we suggest posting during off-work hours and save the most important posts for weekdays such as Wednesday and Thursday because they tend to drive the most engagement rather than Sunday.
Here are a few other tips for increasing engagement.
- Be strategic with your Instagram hashtags – use ones popular in your area
- Host a contest
- Work with influencers
5. Crack the code
I’m sure a lot of you have heard avid Instagram users collectively freaking out about the algorithm change. Since Instagram switched from chronological posts to an algorithmic feed, it’s been a long known fact that it is becoming harder to increase engagement. Here’s a fun piece about exactly how the new algorithm works. But for now, let’s keep it simple. Basically, Instagram is only showing your post to about 10% of your followers and measures how much those people like, comment and share your posts. The less engagement – the farther down your post will be on their feed. The more engagement – the higher on the home and explore page you will be. Although this does sound disheartening at first, some clever users have found ways to essentially break the code of Instagram.
One of the best ways to beat the algorithm is to become engaged yourself. Make friends with other vendors in your field and like and comment on their posts. Joining Instagram “Pods” is another great way to become engaged. These are usually available by invite only but can allow brands to be a part of a close-knit group of creators that help and support each other’s pages by sharing their content. Secondly, incorporating advertisements and “boosting” posts means more eyes on your content. Becoming familiar with Instagram Business is a must when growing your engagement. It’s completely free to register your account as a business as long as it has a linked Facebook page, plus you’ll get access to helpful tools such as Insights where you can learn more about your followers, find out which posts perform the best, track impressions, and create promotions.